UI UX
Enhancing Customer Engagement through UI UX
Principles of User Engagement
Now that we went over the basic metrics, how to use them and how not, it is time to think about the engagement strategy. There are a few key principles to follow if you want to succeed at user engagement. Usability and engagement If your site or app is not easy to use, visitors won’t want to use it or spend time on it. Therefore, if you want to drive engagement, first, check the usability of your product. Verify that your site is easy to navigate and clean from the clutter that may annoy the user. Check that your app is easy to use and gives a good user experience.